I just did something amazing.

I bought socks.

Not just ANY socks, but KICKSTARTER-funded socks. I know… It’s exhilarating, I’ll give you a few moments to catch your breath.

What’s that you say? Socks aren’t exciting? WELL, WELL, WELL, my friend. I beg to differ. These are no ordinary socks; these are Fresh Laundry socks.

Fresh Laundry is a new startup that not only sells stylish socks, but sends prepaid shipping labels to help you recycle your old socks – awesome given the fact that the US wastes 21 billion pounds worth of textiles annually. So, the more socks they sell, the less of your socks end up in landfills.

Also, the socks come in vibrant colors and patterns that are sure to attract plenty of attention to your ankles.

So check out Fresh Laundry on Kickstarter. You and your ankles will thank me later.

Trans fat? GMO’s? Too much sodium? Sugar? Organic or natural? Being a socially conscious consumer is rather exhausting these days. Picking up a snack requires reading a lot of fine print to make sure you’re abiding by your own standards.

In California, GMOs aren’t properly labeled. When I make an impulse buy at the store, I probably didn’t think about the company’s supply chain and where they sourced their products. I’d like to to take these things into consideration whenever I buy something, but in practice, I fail often. You could say I talk the talk.

Thankfully, Good Guide is here to help me walk the walk. Continue reading →